Law Firm, NYC

How we helped NYC law firm to increase monthly calls & appts by over 425% with no budget changes

Industry

Law Firm, Personal Injury

Services

CyberGene™ advertising

Cumulative Results

957
Calls and Appts. (as of today)

Additional Metrics

-81.1%
Decrease in Cost per Call

About the Client

Our client is a local law firm based in New York, specializing in personal injury cases. They help their clients in a wide range of areas like transportation accidents, pedestrian accidents, medical malpractice, workplace accidents and many more.   

They had been already working with a big PPC agency for 2 years. However, the results were far from satisfying. Since they had been planning to expand their firm to over 10 lawyers in the near future, they decided to choose our agency to help them generate more customers and revenue.

Challenges

Personal injury space is very competitive, especially in a city like New York. This applies to Google Ads as well. The cost per click can easily reach $30-$60. If the campaign is managed well, it is not a problem. Every personal injury customer can be worth tens or hundreds of thousands of dollars for our law firm.

Sadly, our client was neglected by the previous agency. We “inherited” a poorly managed campaign that was wasting thousands of dollars every single month. Below are the average numbers we inherited.

“LAST 30 DAYS” RESULTS - PREVIOUS AGENCY
Monthly ad budget: $12,000
CPC (cost per click): $83
Clicks: 144
Website conversion rate: 8% (that was unacceptable)
Leads: 12 (calls and form submissions)
Cost per lead: $1,000 (that was even more outrageous)

Strategy and Solution

After a long analysis, we’ve concluded that trying to save the current campaign was a futile task. A decision was made to engineer a new approach from scratch. Using professional market research tools, industry best practices and our extensive experience in legal industry, we’ve designed multiple laser-targeted campaigns with over 25 precisely organized ad groups in each of them.

Our goal was to decrease cost per click by increasing relevancy (extremely important for Google algorithms). Additionally, we’ve created a dedicated set of well-optimized landing pages to increase website conversion rate. 

We have utilized Google’s machine learning to optimize the campaign. Every single week, our team was analyzing the data, working on negative keywords, targeting and opportunities to expand.

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Results

After 3 months of running the new campaign, the results were very optimistic.

RESULTS - OUR NUMBERS DURING THE 3RD MONTH
Monthly ad budget: $12,000
CPC (cost per click): $48
Clicks: 264
Website conversion rate: 25.4%
Leads: 67 (calls and form submissions, highly qualified)
Cost per lead: $189

We’ve decreased CPC from $83 to $48 per click. A dramatic increase in website conversion rate (from 8% to a whopping 25.4%) allowed us to decrease cost per call/form submission from $1,000 to $189 each. Our client is extremely satisfied. The customers we’ve delivered contributed in a substantial way to their bottom line (every call potentially worth tens of thousands, in some cases even hundreds of thousands of dollars). We continue to deliver and optimize every single month, being grateful for the opportunity to work with such a professional and friendly client.

Excellent

Based on 24 reviews

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Nahid

US

Apr 5th, 2023

Verified

VNA was our top choice for partnering with due to their exceptional professionalism and transparency regarding their processes, timelines, and potential outcomes. Their team members are all highly conscientious and demonstrate a genuine interest in understanding the complexities of our industry. We were particularly impressed by their extensive knowledge and experience in construction PPC, which was evident from our initial meeting. Thanks to the campaigns they have developed and are managing, our office is now receiving numerous calls on a daily basis. We are truly amazed by the results!

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Excellent

Based on 24 reviews

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Liliana Joseph

US

Nov 6th, 2022

Verified

They are very involved and really care about the outcome of their work. It's the first agency we've ever worked with that seems to do more than they're expected to. After 6 months of our partnership, they have managed to scale our cold ad spend 4x on Facebook and TikTok. CAC increased only by around 10-15%. Considering the scale, it's truly an incredible achievement. Moreover, I really like that they send everything for approval before running it. You can trust them with your advertising. PS: The only thing I would slightly improve is having 2 meetings per week during busy periods. Currently, we have a meeting once a week. :) But maybe it's just me.

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Excellent

Based on 24 reviews

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Maya Serrano

US

Oct 29th, 2022

Verified

Our cooperation has been running very smoothly, they are always full of new ideas on how to grow our brand. It's palpable that they have worked with big companies, the level of expertise really surprised me. Numbers don't lie, our business is growing.

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Excellent

Based on 24 reviews

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Isaiah Wood

US

Oct 23rd, 2022

Verified

My experience working with the whole team at Violet Neuron Agency is extremely positive. They really know the ropes - not only running successfully all of our ad channels, but advising us on many things like overall marketing strategy, conversion optimization, branding and many financial aspects. Certainly a priceless partnership.

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Excellent

Based on 24 reviews

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Braxton Adkins

AU

Sep 24, 2022

Verified

I cannot say enough about how much they have helped us. Thanks to their marketing and business advice, we have successfully expanded our product line and grew our sales almost 3 times compared to the last year. It was a lot of work, but certainly worth it. Currently, they manage all of our paid channels - being responsible for almost 65% of our revenue. Long-overdue review, I recommend VNA to every e-com business.

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