DUI Lawyer, Philadelphia

How we generated 204 calls and appointments for a DUI lawyer in the last 8 months using a brand-new Google account

Industry

Lawyer, DUI

Services

CyberGene™ advertising

Cumulative Results

261
Calls and Appts. (as of today)

Additional Metrics

34.5%
Website Conversion Rate

About the Client

Our client is a well-known DUI lawyer located in Philadelphia. Since he has been practicing for a long time, his business was built mainly using traditional marketing channels: word of mouth and referrals. However, feeling the pressure of the rapidly changing industry landscape and growing competition, he has decided to expand and started using Google Ads.

After trying to do it by himself and initial failure, our agency has been hired to create and manage all of the campaigns, for which we are very grateful.

Challenges

The main challenge the client had been facing before hiring our agency was lack of time. Due to the busy nature of this profession, running Google Ads while serving his clients was a tough plan to execute.

The number of changes introduced by Google to Google Ads every single quarter is overwhelming. To keep up with all of the updates and changes to the functionality/algorithm, one needs to constantly educate themselves on a weekly basis

Moreover, since DUI clients can be worth thousands or even tens of thousands of dollars, online competition is fierce. If an advertiser doesn’t optimize every single component of the campaign, the cost will skyrocket. That is what happened to our client before hiring us. The cost per call/form submission at one point got as high as $426 (which is totally unacceptable).

Strategy and Solution

After our initial consultation with the client, we’ve decided to pause the previous campaign and build the new one from the ground up. Our strategy had three parts.

Firstly, the campaign. We’ve completed extensive competitive research using big data tools. Using Google best practices and our extensive experience, we’ve designed 3 campaigns, each consisting of over 20 precisely targeted ad groups. Using Google Keyword Planner and other tools, we made sure that our targeting covers every essential “purchase-intent” keyword. That way, we can ensure that our client will have a chance to acquire every possible lead in his area.

Secondly, the landing page. One of the typical mistakes made by advertisers is running ads to general websites. Why? Because the conversion rate is usually extremely low. The user has dozens of potential options to choose from. We need a dedicated landing page that allows a user to do one of two things: submit a form or make a phone call. Additionally, if the design and copywriting are very persuasive, the conversion rate can reach anywhere between 25-40%. That is exactly what we have done.

Lastly, the optimization. After launching the campaign, we’ve been carefully observing the performance. Contrary to many I-live-in-the-past agencies, we have fully embraced Google’s machine learning and smart bidding. Our whole team is certified by Google to use all of the new technologies to drastically improve performance. We can easily outperform most of the advertisers using manual bidding, thus providing our clients with unmatched results. Moreover, we use multiple tools, like Hotjar, to scientifically optimize landing pages using heatmaps and other solutions. 

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Results

Within the first 30 days, we have generated 24 highly-qualified calls and appointments potentially worth anywhere between $2,000-$6,000 each for our client. In the following months, we’ve been optimizing the campaign and landing page. It resulted in a gradual decrease in CPC (average $24.34 last month) and an increase in landing page conversion rate to over 34% (which is a big success). Our client is fully satisfied and wishes to continue our cooperation next year, for which we are very grateful.

Excellent

Based on 24 reviews

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Nahid

US

Apr 5th, 2023

Verified

VNA was our top choice for partnering with due to their exceptional professionalism and transparency regarding their processes, timelines, and potential outcomes. Their team members are all highly conscientious and demonstrate a genuine interest in understanding the complexities of our industry. We were particularly impressed by their extensive knowledge and experience in construction PPC, which was evident from our initial meeting. Thanks to the campaigns they have developed and are managing, our office is now receiving numerous calls on a daily basis. We are truly amazed by the results!

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Excellent

Based on 24 reviews

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Liliana Joseph

US

Nov 6th, 2022

Verified

They are very involved and really care about the outcome of their work. It's the first agency we've ever worked with that seems to do more than they're expected to. After 6 months of our partnership, they have managed to scale our cold ad spend 4x on Facebook and TikTok. CAC increased only by around 10-15%. Considering the scale, it's truly an incredible achievement. Moreover, I really like that they send everything for approval before running it. You can trust them with your advertising. PS: The only thing I would slightly improve is having 2 meetings per week during busy periods. Currently, we have a meeting once a week. :) But maybe it's just me.

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Excellent

Based on 24 reviews

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Maya Serrano

US

Oct 29th, 2022

Verified

Our cooperation has been running very smoothly, they are always full of new ideas on how to grow our brand. It's palpable that they have worked with big companies, the level of expertise really surprised me. Numbers don't lie, our business is growing.

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Excellent

Based on 24 reviews

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Isaiah Wood

US

Oct 23rd, 2022

Verified

My experience working with the whole team at Violet Neuron Agency is extremely positive. They really know the ropes - not only running successfully all of our ad channels, but advising us on many things like overall marketing strategy, conversion optimization, branding and many financial aspects. Certainly a priceless partnership.

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Excellent

Based on 24 reviews

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Braxton Adkins

AU

Sep 24, 2022

Verified

I cannot say enough about how much they have helped us. Thanks to their marketing and business advice, we have successfully expanded our product line and grew our sales almost 3 times compared to the last year. It was a lot of work, but certainly worth it. Currently, they manage all of our paid channels - being responsible for almost 65% of our revenue. Long-overdue review, I recommend VNA to every e-com business.

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